Millennials get a bad wrap on many things.
Millennials, loosely defined as people in their 20s and 30s, are portrayed by many as knowledgeable, but entitled, and maybe not willing to pay their dues. As more millennials become interested in home remodeling, many companies are asking themselves about the best method for working with them.
A few tips on the subject can be found on the Markup & Profit blog titled “Generational Differences.”
The writer, Michael Stone, breaks it down like this: Working with millennials has its rubs, but it’s not much different from working with any other age group.
First, he says, millennials do a lot of shopping and note taking online. So, remodelers without extensive online profiles and social media channels will miss out on their business.
Second, millennials carry the perception of being informed. That may be true on other issues, but when it comes to construction, millennials are like most other consumers in that most of their construction knowledge comes from misleading reality TV programs or online reviews.
Third, and probably most important, they are likely to choose a contractor based on price. But this is also true of pretty much every other demographic! So, it falls on remodelers to clearly outline the process, explain the importance of using the materials you are planning to use, show places where you can effectively cut corners, and what projects make the best return on investment.
You know, like you would for any client.
Be sure to check out the MK Cabinetry Shop for some cool vanities and storage accessories, such as the Adler 31” vanity in grey shown up top!
Have a good week!
